How Realtors Can Build a Social Media Campaign.
Social media as a digital marketing campaign can be a great asset for realtors. This is not just because there will be more than 27 billion users by 2019. However, social media can be used as the ultimate channel to interact with clients. As a realtor, platforms such as blogs are expressive and give you a chance to share your content.
Through social media campaign, to leverage other digital marketing efforts like website and blogs. At the same time, social media would help boost your pay-per-click and SEO campaign. Actually, social media should not intimidate you. The following is, however, a quick guide that will assist you to get started.
1. Determine your target client.
Usually, when the marketing campaign is intended for a certain audience it is likely to succeed. But if you do not know who your audience is, crafting a great punchline would be difficult. Before you can begin using social media campaigns, determine your target audience. For example, are you targeting newly retired couples? Are you targeting those looking to rent or own? Is your target people who want to own a home for the first time?
You should, therefore, be specific as you identify your client. You can look for such client through personal research, client feedback, and surveys. This is because when you learn more about your client, the more you have a targeted content. Usually, personalized and content make your clients understand you more.
2. What is your end goal?
Often, social media is seen as a kind of endless campaign where you post content every day and try to get new clients. However, social media is intended for building distinct campaigns with distinct end goals. At the same time, these campaigns can have short timelines of two days, a month or six months. You also need to know your expected result for every campaign. For example, are you expecting more subscription for your newsletter or you want to convert your followers into clients?
It is often difficult for many realtors to identify an end goal for social media campaigns. This has led to realtor’s juggling various digital marketing campaigns at the same time.
3. Create rich content.
The building block for any marketing campaign is the content. For your social media marketing, therefore, you need to regularly share links, blog posts, status updates and more. Basically, a rich content is essential because you will find both relevant content and one that is less relevant in the social media. You content should be concise, intelligent, and intriguing.